METRO, METRO PLUS, SUPER C and MARCHE RICHELIEU modify the days of validity of their circular

    MONTREAL, May 27 /CNW Telbec/ - Metro, Metro Plus, Super C and Marché
Richelieu supermarkets will modify their circular's days of validity as of
Thursday June 5th. This change will bring the circular consultation closer to
the purchasing moment, which is for the majority of the Quebec consumers from
Thursday to Sunday.
    "The results of inside researches prove us that our customers purchase
the majority of their weekly grocery items from Thursday to Sunday.
Consequently, they wish to benefit from the weekly specials just after they
watch the circular. This change in the validity days is the results of these
consuming method changes", has stated Mr. Serge Boulanger, Vice-President,
Marketing, METRO Inc.
    For METRO, this decision is in the daily life instant trends of
Quebeckers and the lack of time associated to the meal planning. From now on,
when customers will look at the Metro, Metro Plus, Super C and Metro Richelieu
circulars on Wednesdays, they will be able to benefit from the specials the
day after.
    During the transition week, Metro, Metro Plus, Super C and Marché
Richelieu will issue a special circular which will exceptionally be valid for
ten days, from May 26th to June 4th. Also, on Wednesday May 28th, there will
be a special insert with new promotions available until Wednesday, June 4th.


    With annual sales of nearly $11 billion and over 65,000 employees,
METRO INC. is a leader in the food and pharmaceutical sectors in Quebec and
Ontario, where it operates a network of close to 600 food stores under the
Metro, Metro Plus, Super C, A&P, Dominion, Loeb and Food Basics banners as
well as over 250 pharmacies under the Brunet, Clini Plus, The Pharmacy and
Drug Basics banners.

For further information: Marie-Claude Bacon, Director, Corporate Affair
Department, METRO Inc., (514) 643-1086,; SOURCE: METRO Inc.