PHOTO / VIDEO OPPORTUNITY - NHL MVP Corey Perry Helps To Perk Up Torontonians at the Maxwell House Optimism Café

The Maxwell House Optimism Café Opens for the Month of July in the Heart of The Beach

TORONTO, July 5, 2011 /CNW/ -

WHAT:   Hockey players (and most fans) are optimistic to the very core. No matter the losses, it is essential that they pump themselves up for a win the next time.  To help Torontonians spread optimism and start their day off right, NHL MVP Corey Perry will be brewing some good as the star barista at the brand new Maxwell House Optimism Café in The Beach on Wednesday, July 6, 2011.
  For July only, the Maxwell House Optimism Café serves up free hot and iced coffee. This is all part of Maxwell House's mission to raise the level of optimism in Canada.
  To help kick-start the Grand Opening, Corey will be commenting about optimism, what it means to him and how it is an important ingredient in his hockey career.
  In the spirit of celebrating optimism in The Beach, the Optimism Café will host fun, uplifting events throughout the month. Events and hours will be listed in the café or at
  Whether you're in The Beach in Toronto, Tofino or Antigonish, Canadians everywhere can escape the daily grind for an online optimism break with uplifting videos and stories at
WHEN Wednesday, July 6, 2011
  9:30 a.m. to 11:30 a.m.
WHERE 1948 Queen Street East, Toronto
  Located in the heart of The Beach just East of Woodbine Avenue

  • Corey Perry working as a barista and serving free hot and iced coffee to patrons
  • Corey Perry taking photos with fans and media
  • Corey Perry commenting about Optimism and what it means to him
  • Brand new Maxwell House Optimism Café



For further information:

Jordanna Shtal at Strategic Objectives
Tel: (416) 366-7735 x260