Global Survey Shows Canadian Workers Ahead of Other Countries in their awareness of the "War for Talent"

According to the survey, Canadian employees are noticing that retaining talented and well-qualified employees is a growing issue for employers.

TORONTO, June 20, 2011 /CNW Telbec/ - Findings from Randstad's latest Global Workmonitor survey reveal that the majority of Canadian employees acknowledge the impact of a demographic shift caused by the retiring "babyboom" generation combined with declining population growth.

Over half of Canadian employees recognize this trend to have a direct impact on their careers. Chinese employees feel this most strongly (73%), US employees sit just below centre with less than half (49%), while Germany is at the other end of the spectrum with only 18%. In the Czech Republic, Germany, Hungary, Luxembourg, New Zealand and Slovakia, less than one third of the employees feel that the larger group of employees retiring will directly impact their career opportunities.

The visible "War for Talent"

The global results indicate that the consequence of this demographic shift, the often referred to "war for talent", has become visible: a third of the respondents indicate their organization already has trouble hiring well-qualified staff to fill its vacancies. Over half (57%) of Canadian employees noticed that the majority of colleagues who recently left their company were performing very well, which means qualified employees are leaving.

  • While nearly seven out of ten American employees see that the organization that they work for succeeds in hiring well-qualified staff to fill its vacancies (68%), Canadian employees say one third (34%) of their employers already have difficulty hiring well-qualified staff to fill their vacancies.
  • A majority (63%) of Canadian employees say they do not clearly see well qualified colleagues around them since the financial crisis.

Workers feel pressured to enhance their skills

As the struggle for employers to attract workers with the right skills grows, employees are feeling the pressure mount when it comes to their skills requirements and work responsibilities. According to the survey, 23% of Canadian and US employees admit their job requirements are beyond their abilities. An even higher percentage of employees acknowledged this fact in France (49%) and India (44%). But it looks as if organizations who fail to find the right skills to fill job vacancies expect more from their current employees. As was similarly reflected in the response of most countries, half of Canadian employees (51%) feel that their career now demands more education and training than ever before.

"Both employers and employees are starting to experience the effects of the demographic shift. A strong and compelling organizational culture, training opportunities, and coaching and career development support - these are some of the key strategies employers will need to focus on to ensure they tackle their recruiting challenges and successfully attract and retain employees with the right skills. With these tools in hand, employees will be better positioned to cope with the changing job requirements and increasing responsibilities of the workplace," says Jan Hein Bax, President of Randstad Canada.

The Randstad Workmonitor
After the successful introduction of the Workmonitor in the Netherlands in 2003 and more recently in Germany, the survey now covers 27 countries around the world, encompassing Europe, Asia Pacific and the Americas. The Randstad Workmonitor is published four times a year, making both local and global trends in mobility regularly visible over time.

The quantitative study is conducted via an online questionnaire among a population aged 18-65, working a minimum of 24 hours a week in a paid job (not self-employed). The minimal sample size is 400 interviews per country, using Survey Sampling International. Research for the second wave of 2011 was conducted between 2 and 13 May 2011.

Randstad Canada
Randstad Canada is the country's largest provider of staffing and human resource services. Randstad Canada, with more than 56 branches, establishes partnerships with major companies to match the best employees and employers in the areas of administrative support, accounting and finance, call centres and customer service, engineering, human resources, industrial support, information technology, sales and marketing, skilled trades and industrial management. Randstad Canada is a wholly owned subsidiary of Randstad Holding nv, located in Holland. For more information, visit

For further information:

Dayana Moreno
Marie-Noelle Morency
416.962.9578 x2317
514.350.5309 x233

Source: Randstad Canada
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