Loblaw modifies select fresh fish and seafood counters to highlight "at risk" fish and suggested alternatives
Gone Fishing for sustainable seafood: Starting February 4, 2010, customers at select Loblaw Companies stores across Canada will see empty trays at seafood counters where fish identified as "at risk" were once displayed. Loblaw is committed to sourcing all fish and seafood sold in its stores from sustainable sources by the end of 2013. (CNW Group/Loblaw Companies Limited)
Loblaw takes next step in meeting 2013 goal to source all seafood sold in its stores from sustainable sources
Starting today, at select corporate stores across the country, customers will notice empty trays at the seafood counter, where fish the Company has identified as "at risk" were once displayed. The goal is to create a visual message to help educate customers about sustainable seafood choices. Once a viable sustainable product can be found the trays will be filled.
"As Canada's largest buyer and seller of seafood, Loblaw has taken a hard look at the challenges facing the world's oceans and what it means to us," said Paul Uys, Vice-President, Fresh Foods, Loblaw Companies Limited. "We believe it's critical that Canadians understand this important issue, and the changes at our fresh seafood counters are among the first steps we have taken to educate customers as to why Loblaw is committed to sourcing all seafood sold in our stores from sustainable sources."
Loblaw is working with partners such as WWF-Canada and the Marine Stewardship Council (MSC) as well as marine scientists, conservation experts and fisheries to meet its commitment.
"Research is telling us that a lot of the fish and seafood we eat are seriously depleted because of overfishing and other unsustainable fishing practices," said
To help Canadians make better choices, in addition to the changes to the fresh seafood counter, Loblaw will offer sustainable seafood guides in-store, promote products certified by MSC in the
"Healthy oceans are important to both marine ecosystems and species that live there, as well as the fishing communities that depend on them. We can all help by purchasing sustainably sourced seafood," said
About Marine Stewardship Council (MSC)-Certified Products
Customers are urged to look for products carrying the MSC ecolabel indicating the product is sustainably sourced. MSC is an independent international non-profit organization that has developed the world's leading environmental standard for independent, third-party scientific certification of sustainable and well-managed wild-capture fisheries. Available today, Loblaw is launching three new MSC certified President's Choice (R) Blue Menu(TM) products:
- President's Choice(R) Blue Menu(TM) Wild Albacore Tuna Mini Loin Portions - President's Choice(R) Blue Menu(TM) Wild Keta Salmon Cakes - President's Choice(R) Blue Menu(TM) Encrusted Wild Keta Salmon Fillets in two flavours - Lemon & Cracked Black Pepper and Tomato and Basil
This will bring the total number of MSC certified products available in Loblaw stores to sixteen. Loblaw is the largest seller of MSC certified products in
About Loblaw Commitment:
Loblaw's sustainable seafood commitment is driven by its corporate social responsibility pillar, source with integrity. In
About Loblaw Companies Limited
Loblaw Companies Limited, a subsidiary of
/NOTE TO PHOTO EDITORS: A photo accompanying this release is available at http://photos.newswire.ca. Images are free to accredited members of the media/For further information: about Loblaw's sustainable seafood commitment and in-store changes, or to speak to an expert about sustainable seafood please contact: Karen Gumbs, Senior Manager, Corporate Affairs, Loblaw Companies Limited, (905) 459-2500 ext. 616041, firstname.lastname@example.org; Melita Vega, Senior Consultant, Hill & Knowlton, (416) 413-4743, email@example.com