Milton Community Energy Challenge To Drive Conservation Through Community Engagement

BOULDER, Colo., July 21, 2014 /CNW/ -- Milton Hydro, in partnership with Simple Energy, will deliver a social benchmarking program to customers in Milton, Ont. Funded by the Ontario Power Authority's Conservation Fund, the Milton Community Energy Challenge will demonstrate how community engagement can deliver energy conservation. Participants will earn rewards for reducing their household energy use and help schools earn prizes by joining school challenge teams.

"We want to offer the community an energy conservation program that goes beyond the status quo," said Frank Lasowski, President & CEO of Milton Hydro. "Simple Energy shares in our vision and will partner with us to deliver the Milton Community Energy Challenge. We selected Simple Energy as a partner because of their ability to provide a digital solution that uses relevant messaging and engaging content that will help our customers make sense of their energy usage, save more and enjoy doing so."

Participants enrolled in the Milton Community Energy Challenge will receive weekly Energy Insight reports delivered to their email. These reports help participants better understand their household energy use with personalized insights and comparisons to similar households. The program offers deeper engagement online using Simple Energy software. Online, participants can track their household energy use and reward points, view school challenge team rankings, complete energy saving tips, and redeem points. Reward points can be redeemed for gift cards, similar to credit card company rewards programs.

Elementary schools in Milton will be awarded prizes for motivating parents, students, and teachers to conserve energy at home. When participants register in the program they will be able to join the school challenge team of their choice.

"The Ontario Power Authority is pleased to support this unique benchmarking program, and we encourage all Milton residents to participate in the Community Energy Challenge," says Colin Andersen, CEO of the Ontario Power Authority. "The Conservation Fund is designed to help implement innovative ideas just like this one, to help us move conservation forward across Ontario. We congratulate Milton Hydro for taking a leadership role and participating in new conservation initiatives, and we look forward to the results of this pilot program."

The program will support Milton Hydro in achieving Conservation and Demand Management (CDM) targets. "We have already achieved major results from energy saving programs with utilities across North America, and plan to replicate that success in our partnership with Milton Hydro," said Yoav Lurie, CEO and Founder of Simple Energy.

About Simple Energy

Simple Energy's software as a service ("SaaS") digital marketing platform uses behavioral science, big data analytics, and digital marketing techniques to change how people save energy and how utilities engage their customers. Located in Boulder, Colorado, Simple Energy is currently partnering with utilities across North America. Simple Energy is making energy efficiency fun, social, and rewarding.

About Milton Hydro

Milton Hydro Distribution Inc. is a local distribution company, which is responsible for distributing electricity to more than 34,000 business and residential customers within the Town of Milton. Milton Hydro Distribution Inc. is a wholly-owned subsidiary of Milton Hydro Holdings Inc., whose sole shareholder is the Town of Milton. Milton Hydro has been providing safe, reliable, and affordable electricity service for nearly a century.

About the OPA

The Ontario Power Authority is responsible for ensuring a reliable, sustainable supply of electricity for Ontario. Its key areas of focus are planning the power system for the long term, leading and coordinating conservation initiatives across the province, and ensuring development of needed generation resources.

For more information contact Katharine Rhodes, Simple Energy, 1-949-680-5024; Images and media available at


SOURCE Simple Energy